Realization of core value of Merro culture
– Merro International Biology Co., Ltd., Chairman Xia Li

Corporate culture, acknowledged by its large employee team, by cognition and reasons, has the power to navigate, bind, and inspire; thus instilling enthusiasm in the company, where employees may effectively fulfill their capability in harmony. This is seen as the driving power of a modern enterprise. Thus, since the beginning, Merro has always emphasized on the importance of establishing a distinguished culture of Merro International.

To build a Merro culture based on its core value, is "spreading culture of health preservation in thousands of years, existing only for the health of mankind" as its corporate mission. More then three years, Merro has worked towards this goal, not merely to produce the world's best health product through research and technology, but, most important to understand its clients, and to give its consumers the best health consultation and product services. "Existing only for the health of mankind", is to bring the gift of health and prosperity to every home. Year 2005 marked a revolutionary milestone in the history of direct selling in China. In the face of competition and opportunity, Merro International has a long journey to go in establishing its culture and realizing its corporate value, achieving continuous growth. More self-assessment, research, analysis, reasoning, designing, planning has to be done, if such momentum is to continue.

One: Merro Agent must adopt a scientific mindset
The core values of Merro International are: harmony, loyalty, diligence, and achievement. And I think a scientific mindset has strategic significance while contributing to the survival and development of Merro International and its cultural building in long term.
With its core value defined, we will know that every move engaged by the enterprise is principle-driven, and will be the corner stone of our corporate culture. Value generates vision, vision generates strategy. But many enterprises have failed in executing its strategies. Why? The reason is: Their strategies are detached from customer value. Once the strategy is founded on customer value, execution comes naturally. As in the event of Merro International, agent and customers are our source of livelihood. Thus we must deliver the value of quality service and reliability, in order to maximize the value of live.

Two: How a Merro International culture is built on its core value
I think we should begin at the structure of corporate culture. Building on the interim results of corporate culture cultivation, from corporate material culture, system culture, spiritual culture, etc, where a perpetual Merro International culture is built on its core value.

I. Corporate images building and branding implementation
One knows an enterprise, first, from its external image, thus a positive corporate image is crucial to the development of a business. Corporate image building is a long term cultural project, which includes many aspects. Branding is the core of corporate image building, and it is a long term systematic project. In terms of implementation, it must have a substantial foundation, as its starting point, and as its final point. While substance is prior to publicity, it can only be realized as a gradual development process of the company.

A holistic material culture, system culture and spiritual culture.
Material culture: To establish the long term goal of Merro International, and strategic planning. Systematic employee education and development must be enhanced. And there must be healthy and complementing content, method, and infrastructure to establish a working environment that is conducive, clean and convenient, with an encouraging welfare system – realistic to every employee.

System culture: The management, with its distinguished enterprise features, that is healthy and effective, to complement the regulations in various aspect of the work, where every link and responsibility is defined and normalized, so a Merro agent has a set of norms, and totally dedicated to establishing this corporate system. This is also a system of reward, and team-work, where every Merro agent forms an intimate and harmony relationship with each other, which would then be discernable as the culture of Merro International.

Spiritual culture: The essential elements of Merro International – dependable, versatile, fulfilling, and self-cultivating; which must further nurture, shape, develop, and generate a distinguishable Merro International value.

Three: A Merro agent must walk the talk to maximize the value of life.
To pursue excellence, maximize life's value, a Merro agent must be equipped with these qualities:

People-first: to live as a human being means one must first learn to live life, then, learn to accomplish things. A man of integrity is sincere, trustworthy, and considerate to people.

Goal-oriented: to set short term, mid term, and long term goals, which are the source of inspirations to pursue and achieve success.

Responsibility-driven: to be responsible to society and family. Social responsibility is the mission of one's career, without which, money would be the ultimate concern, which not only put a client at risk, but one's income and its market, and finally one's livelihood is destroyed. Family responsibility means one must deliver health and wealth, love and protection, harmony and happiness to one's family members.

Principle-centered: to enhance personal cultivation, manner, and politeness, in words and in action, and to be sensitive, among colleagues, towards clients. There must be respect, tolerance, and friendship, which would reflect the ethics, culture and image of a Merro International people, by which a Merro agent would share its corporate culture and enhance its brand value.
Positive attitude: to live life positively. In every dealing and change, always full of gratitude. As life is a gift of nature and grace, thank the gift of nature: the sun, air, water, etc; thank the love of parents and societies, families, colleagues, friends, strangers, for their help and more. Thus to show love and return love is life's mission.

Innovation is our entrusted mission in this epoch; demanded by the rising market. As there is no limit to knowledge and possibility, we must work hard for new discoveries, to perfect our product, service and market. To review ourselves in market's perspective, to see our shortcomings and problems, is to advance faster and further. To be an outstanding employee, one must overcome his weakness, correct his senses. Creative and energetic employees must always stand out of the crowd, and display their talents and skills as the opportunities arise.

In short, Merro people's objective is to maximize the value of life. One shares a common cause in Merro International's corporate value, where Merro International brightening the life and sharing its success with every Merro agent, Merro International creating the value of life, sharing the fruits of prosperity!